GOOD MATCHA. THOUGHTFULLY MADE FOR YOUR MARKET.

QUALITY & ORIGIN

Good matcha starts
with the soil.

Our Chinese matcha comes through growing and production partners who connect tea-garden care with manufacturing. For organic projects, we look at the growing practices, the selected product and the certification behind it.

Explore the growing story
Tea-growing landscape illustrating the sourcing story
WORKING WITH OUR PRODUCTION PARTNERS

CHINESE MATCHA · A LONG-TERM COMMITMENT

Years of care.
Under every leaf.

In our conversations with a growing partner, the discussion returned to the same place: the soil. Their approach includes repeated organic fertiliser applications and years of tea-garden management.

SOIL ORGANIC MATTER

3.5%

Reported by our growing partner

A specific figure from the partner interview, giving a more concrete view of the soil behind their tea.

ANNUAL ORGANIC FERTILISER INPUT

1 tonne / mu

Care that continues each year

Approximately 15 tonnes per hectare per year, as described by the same partner.

Source: growing-partner interview, October 2026. These are partner-reported figures, not measurements for every garden in the network. Soil organic matter is distinct from organic certification.

Organic is a growing commitment.

The investment continues well before a harvest reaches your cup. For your project, we match the available organic tea with its origin, product specification and applicable certification.

See the standards

OUR GROWING NETWORK IN CHINA

Different places.
A shared tea story.

Our partners’ materials identify growing regions across China, from Zhejiang to the southwest. We select the origin and product around your flavour, volume and certification requirements.

  • ZHEJIANGShaoxing · Wenzhou
  • SHAANXI & HUBEIAnkang · Enshi
  • CHONGQING & GUIZHOUChongqing · Zunyi
  • GUANGXIZhaoping

The map shows selected partner regions. Organic status is checked for the particular garden, product and supply chain.

Selected Chinese growing regions in the partner network

OUR PARTNER NETWORK

Standards that
fit your project.

Organic options for your market, backed by the relevant production and food safety systems. These marks appear in partner materials; we check current certificates and scope for your selected product and site.

These are partner credentials, not certifications held by Etoile or by every product in the collection.

USDA Organic

US ORGANIC STANDARD

Organic options for the US market. Product and supply-chain coverage are checked for your selected matcha.

EU Organic

EU ORGANIC STANDARD

Organic options for the European Union. Review the applicable certification and product scope.

Halal

INGREDIENTS & PRODUCTION

For projects with Halal requirements. Confirm the certification body, site and formula covered.

FSSC 22000

FOOD SAFETY MANAGEMENT

A GFSI-recognised certification programme. Check the current certificate for the selected production site.

HACCP

FOOD SAFETY CONTROLS

Hazard analysis and critical control points within the relevant manufacturing process.

ISO 22000

FOOD SAFETY SYSTEM

Food safety management across the activities covered by the site’s certificate.

ISO 9001

QUALITY MANAGEMENT

Quality management systems for the organisation and activities within the certificate scope.

JAS Organic

JAPAN ORGANIC STANDARD

An additional organic option for projects destined for Japan, subject to product coverage.

Tell us which standards your business requires. We’ll review the appropriate production options and documents with you.

QUALITY IN PRACTICE

Look closer.
Choose well.

Put the sourcing information to work in your own recipe. A sample comparison and a clear specification help turn the shortlist into an order.

01

Understand the ingredient

Check the selected origin, ingredients and certification requirements.

02

Taste it as you’ll serve it

Taste the samples with the milk, water and serving size you use.

03

Confirm the details

Agree specifications, testing, packaging and the requirements for your market.

THE DOCUMENTS BEHIND YOUR PRODUCT

Details you can
work with.

Documentation is matched to the selected product and destination. Tell us what your procurement or quality team needs to review.

Product specifications

Ingredient information, agreed product characteristics, pack format, storage conditions and shelf-life information for the selected product.

Testing & batch information

Available certificates of analysis and relevant testing records. The required microbiological, pesticide-residue and other testing scope is confirmed for the product and market.

Certification & traceability

Applicable certificates, their scope and validity, plus traceability information shared during project review.

Market-specific requirements

Relevant registration and labelling requirements are reviewed with specialist partners. A facility registration is not a product approval or certification.

Fresh matcha being poured from a ceramic bowl

START WITH A SAMPLE

Paperwork matters.
So does the cup.

Explore the range, then test your shortlist in the way your customers will enjoy it.

Explore pure matcha

A CONVERSATION STARTS HERE

Tell us a little
about your idea.

Prepare your enquiry below, then open it in your email app. Or email us directly at matcha@etoilebio.com.

ETOILE / VISUAL DIRECTION 01

About this preview

This is a design preview for review. Product and drink imagery includes development concepts.

English is the first release language. Japanese and Chinese versions will follow.

THE ETOILE COLLECTION

Your bag.

Collection preview. Send us your selection to confirm product details and ordering.