FRUIT & SWEETNESS
Fruit, milk & sweetness.
Start with strawberry or mango and your usual milk. Compare fruit acidity, added sugar and tea intensity so the finished drink suits your customers.
TOTAL MATCHA SOLUTION
From a first sample
to your own range.
Source pure matcha, co-create a flavour or develop a functional blend. Start with the support you need, then build towards the recipe, packaging and production plan for your business.
Explore the formatsFOR CAFÉS, RETAILERS & BRAND OWNERS
01 / INGREDIENTS
The right matcha.
For what you make.
A clean cup of tea and a full-bodied latte ask different things of the powder. Start with your application, then compare colour, aroma and taste.
- A sample shortlist matched to your drink, flavour preference and target cost
- Organic options and product specifications for your destination market
- Powder grades and bulk pack formats for café and retail applications
Grade names vary between ranges. We select with samples and agreed specifications.
02 / PRODUCT DEVELOPMENT
A recipe with
your name on it.
Tell us what you want the cup to feel like: more tea, more fruit, a creamier finish or a little less sweetness. We’ll build a starting recipe and refine it with you.
NUTTY & CREAMY
Nutty aroma. Creamy texture.
Develop a pistachio-led aroma and a fuller mouthfeel. Compare dairy or plant-based bases, sweetness and the amount of matcha in each serving.
BERRY & TEA
Berry flavour, balanced.
Pair açaí with matcha, then test berry intensity, acidity and texture. Adjust the recipe to keep the flavour and appearance working together.
02 / PRODUCT DEVELOPMENT · FUNCTIONAL BLENDS
A blend with
a purpose.
Our background in health helps us approach a functional brief with ingredient, serving and product questions in mind. Together with formulation and production partners, we turn that brief into samples you can taste and assess.
DEVELOPMENT DIRECTION 01
Matcha + protein
Explore a powdered blend around a chosen protein source. Compare tea flavour, texture, mixing and the proposed serving size.
DEVELOPMENT DIRECTION 02
Matcha + peptides
Discuss the peptide source and intended product. Test taste, ingredient compatibility and stability with the selected formulation partner.
Your brief sets the direction. Ingredient suitability, allergen information, testing and any proposed claims are reviewed for the formula and market.
03 / MANUFACTURING & PACKAGING
Formats for
your matcha.
For a café counter, a retail shelf or a bag on the go. Choose the format around the way your customers will use it.
Packaging concepts shown for discussion. Materials, fill weights, minimum orders and lead times are agreed for each project.
01 / PACKAGING
Matcha tins
A daily place on the shelf.
For specialty retail, gifting and your own branded range.
02 / PACKAGING
Single-serve sachets
One portion. Ready to take along.
For travel, hotels, offices and portion-controlled service.
03 / PACKAGING
Refill pouches
For the next cup, and the next.
Resealable packaging for repeat customers and everyday use.
04 / PACKAGING
Foodservice packs
Made for a busy counter.
Larger pack formats for cafés, chains and professional kitchens.
05 / PRODUCT FORMAT
Freeze-Dried
Matcha Cubes.
A different way to take matcha with you. Explore a cube format and its preparation experience with our production partners.
- DEVELOPMENT
- Recipe, cube size and pack format
- TO TEST TOGETHER
- Flavour, mixing, stability and shelf life
Development with production partners. Concept image; final appearance and preparation depend on the agreed product.
EQUIPMENT & TOOLS
Tools for
your matcha.
Alongside your tea, we can help you source preparation equipment for your café or brand. Start with how you want to serve matcha, then choose the setup.
01 / CAFÉ PREPARATION
Automatic
matcha whisker
Prepare matcha with a powered whisking setup. Discuss bowl capacity, controls and cleaning around your daily service.
02 / FRESH MILLING
Electric matcha
stone mill
Explore grinding tencha into fresh matcha on site. Choose the mill around your counter space and intended output.
03 / EVERYDAY ESSENTIALS
Matcha
preparation tools
Bowls, whisks, scoops, sieves and whisk holders for café service, tastings or a coordinated retail set.
Illustrative equipment concepts. Models, specifications and availability are confirmed for each enquiry.
04 / BRAND DEVELOPMENT
A range that
belongs together.
Your café or retail brand can have its own matcha range. These Etoile tins show how product selection, flavour and packaging can come together. We can help you develop that range under your own brand.
ETOILE CONCEPT COLLECTION · AN EXAMPLE OF A COORDINATED RANGE
01
Product positioning
The customer, occasion and place on the shelf.
02
Packaging & artwork
A consistent look across the selected formats.
03
Range planning
Flavours and sizes that make sense together.
05–06 / BEYOND THE PRODUCT
One conversation.
The right people.
Etoile is your point of contact. We coordinate with specialist partners on regulatory questions, channel planning and distributor development, with a clear scope for your project.
05 / MARKET ENTRY SUPPORT
Prepare for your market.
Etoile coordinates the brief and documents. External specialists provide the agreed regulatory advice and channel planning for your target market.
06 / ONGOING PARTNERSHIP
Keep building, together.
Plan repeat orders, review feedback from your stores and refine the range. Distributor development is coordinated with specialist partners where the project calls for it.
START WHERE YOU ARE